Singing my li... with his wor..... Killing me LOCK-IN with this song....

Hello there. I hope you like your last week as I liked mine.

Now I would talk about SOFT LOCK-IN term.

Artist should build a closer relationship with his or her audience to achieve fan retention. A great example of this is RadioHead; they always push the envelope of their audience by making us (the fans) looking forward the new sounds on their albums, new merchandising, new apps, websites and the list goes on.

RadioHead message is clear:

We like to do things good, we provide high quality to build a no end relationship to our fans

So What is the big deal with new bands, if these new bands are a mouse click away from competitors such as RadioHead?(of course if you are producing music like they do)

How many other groups like RadioHead have been listed on Billboard charts since RaidioHead creation?

If the main supplier (RadioHead) continue to delivering great value products (awesome songs)the time to invest in new bands (looking up in to the internet) with RadioHead's qualities, will take time to learn (time is money) and cost of switching (because you need to invest time listening a new band that will try to approach to the same sound knowing that there will be millions of other bands that will try to get influence but finding their own path).

The ideal for Radio Head could be: The service meets the needs of its users, delivers such kind of value that followers are satisfied and do not consider switching to another band Of course that could happened if we were living an utopia but thank god we deal with the real world. This is an extreme example to show you how the Soft Lock-In process works.

Imagine creating that for your music project...
Yeah tons of success will come around so try to do it and let me know your thoughts (ahh check out these RadioHead songs and the Dj that remix rainbows. By the way support record industry I bought twice this record it is amazing (it is so good that someone stole it from me)
Cheers