Monday, July 29, 2013

Long time no see.

It´s been a while since last time. I feel great to talk to you again over this blog.

I would like to apologies with all the followers that check up some of the post that i did and i didn´t follow up.

Now i´m back. Now i´ll be glad to talk with you about music and of course how the e-commerce is affecting the "Online Value Proposition" better known as OVP in the dynamics of music, artist and repertoire, and talent management.

In the meanwhile I´ll leave you with some of the notes I´ve been doing to understand the e-marketing basics to find a good place to start a new wave of marketing over the internet relating music, engaging people but most important: Improving our way to see things.

Do not forget:
7S Strategic Framework to e-bizz and e-comm.
First and fore most TCO (total cost of ownership / how much will going to cost us and when can we grant our effort)
 1.Strategy (Budget/PMI/ROI)
 2.Structure (Integration)
 3.Systems (Management of supply chain information)
 4.Staff (Contractors, consultants and co-workers)
 5.Style (Our behavior to achieve e-commerce goals)
 6.Skills (Search Engine Marketing SEM/ Suppy Chain Management SCM)
 7.Super-Goals (Effectiveness about our strategy)

Now, we are not longer in the 3.0 internet era. The 4.0 era is coming with great success and we must be prepare to find the tools that can help us to gently hit the 4.0 phase gentle and drive our consumer internet experience.

Cheers and I will leave you with a great video about Busy P (ex-manager of DaftPunk) talking about his record label.

Enjoy and see you next time.