MUSIK

What´s the history in morning glory?

2011-07-26T19:32:00.000-07:00

Seems to be that now we are living on a

streaming wave cloud system

in music terms and other terms as well. Well.... just in certain regions.

First world places or at least, countries with huge infrastructure in terms of web/new media development, are providing great content to measure their clients.

This is a great opportunity to deliver rich media content to your final clients and users to provide them a good experience attached with amazing music content.

This interactive media fill up our marketing strategy, reading our target market profile and discovering the whos, when, where and how these users take widgets to know about our music projects such as: new releases, shows, festivals and news.

Most important is to develope with our OVP

on line value proposition

a feedback of our consumers to engage our unique constumer experience.

See you soon here.

Cheers

E-music Marketplace online representation and Worldscup TV sells phenomenon OUI OUI

2010-06-16T13:28:00.000-07:00

Hello everyone. This time, I would like to talk about different aspects to achieved advantage on-line, with music projects.

When selecting intermediaries to promote your music, you should always check:

The e-market size, how many songs/art can be show in other to increase viewers, the depth information collected about your viewers to personalized your music (individual needs) and develop success partnerships by giving free will of choice when your listener wants to compare your songs with other masterpiece who won´t be always yours; this will give them freedom of choice, and information of what your consumer is listening too.

As an example of this, we can talk about worldcup´s TV sells phenomenon.

The size of your market is limited by the tv purchasers, that can be count by the number of HD/LED or 3D screens sold the last 3 years from huge retalers such as Best Buy, Circuit City, Wall-Mart kind off stores.

Then How many of these TV were offered according to brands and individual needs?;last but not least, these retaliers show these TV´s one in front of another to make a final choice.

To increase the share of knowledege of this post I want to show you a Frech music market set up by Universal Music via youtube channel named Stromae, where you can see different aritst out of VEVO´s platform with the same quality; giving to the listener, a great experience of the Frech market/french artist and surplus of genders from this niche market.

I hope this example explane well how important is to set up a competitive web-site; if not, I would be glad to respond any question related to this topic or any of the past posts.

OVP Online Value Proposition

2010-06-08T18:43:00.000-07:00

Hello everyone, it´s been a while since last post, I would like to apologies to all of you; sometimes, when your Mac has suddenly close its eyes, you need to send it to the doctor and wait for the best. Thank god the best came and I will still waiting for 15 days; now I´ll be writing from another device. Thanks to the people how help me to get this VAIO and thanks to MAC call I would not pay for tech-support.

Having said that, I want to talk about market place analysis and the main elements you should check to promote your band with your target market.

To aim good results on your target audience, you need to summarized different target segments by a concept name Share of search meaning that the audience share of internet searches, generates data by a particular audience in a particular market , making a unique value to you an to your listeners.

In order to understand your market place, you need to answer:

Does your music entertain them? helps to forget, makes you socially aware, informs.

The list can extend in other to set up your place on the web market narrowing the consumer´s profile.

The visitors will generate on your site a path or web-print, where you can understand a wide range of actions from your consumers. Where they are visiting you? How many times per month they check your site and in less words: What does my art/music/artist do to my consumer?

As soon as you answer these questions; the possibilities of success on the internet with your art could be closer.

Then I want to share with you some songs that, at my point view deliver this message to their audience making a path for the music listeners and for the artist as well. Hope you like it, and share some thoughts folks

INVISIBLE MAN.... Intangible benefits for e-music web-pages

2010-05-21T14:30:00.000-07:00

Hello everyone, I hope you like last post I made about SOFT LOCK IN examples. This time, I will talk about criteria you should check, if you have the idea of promoting your band, trough the internet owning a web-page.

Some of the fundamentals to develop awesome web-pages, are base on:

Cost-benefit: It is a little bit expensive set up a proper web-page, but as you know, great plans require great sacrifices. (Michelangelo's sistine chapel celing years spent, recording 300 songs to pick up 9 and make Thriller or KRS moping floors while he was listening his songs on commercial radio without any royalty back on his first album)

Value adding: With a better performance on your web-site, there will be an improve on your viewers, fans and visitors; tangible benefits such as revenue, sales, less administration cost (paper, cds, phone calls) and intangible benefits such as: corporate image, faster market response, enhancing your brand/band and feeds from listeners.

Kick ass web pages such as Google or Amazon time the mili-seconds spend on their sites performance to increase a faster experience from the average perspective point of view.

Some of these "average users" are pretty desperate to get info, products or services from those sites, but the most important result is that much of those customers drop the towel switching their SOFT LOCK-IN web habits to a quicker web site. That's why it's important to improve the technology as an artist to promote your songs.

I know, I know you are not a multimillion dollar Inc. who needs tons of speed on their web-performance, but if you are taking your artist career serious,you could consider a shorter cycle time to make available your music rather than a file sharing site who won say any consumer habit of your clients or listeners.

Let me know question/suggestion/comments/feeds. I'll be glad to answer

See you soon. One of those videos has a delay logarithm on its source code. Which one?

Singing my li... with his wor..... Killing me LOCK-IN with this song....

2010-05-17T21:41:00.000-07:00

Hello there. I hope you like your last week as I liked mine.

Now I would talk about SOFT LOCK-IN term.

Artist should build a closer relationship with his or her audience to achieve fan retention. A great example of this is RadioHead; they always push the envelope of their audience by making us (the fans) looking forward the new sounds on their albums, new merchandising, new apps, websites and the list goes on.

RadioHead message is clear:

We like to do things good, we provide high quality to build a no end relationship to our fans

So What is the big deal with new bands, if these new bands are a mouse click away from competitors such as RadioHead?(of course if you are producing music like they do)

How many other groups like RadioHead have been listed on Billboard charts since RaidioHead creation?

If the main supplier (RadioHead) continue to delivering great value products (awesome songs)the time to invest in new bands (looking up in to the internet) with RadioHead's qualities, will take time to learn (time is money) and cost of switching (because you need to invest time listening a new band that will try to approach to the same sound knowing that there will be millions of other bands that will try to get influence but finding their own path).

The ideal for Radio Head could be: The service meets the needs of its users, delivers such kind of value that followers are satisfied and do not consider switching to another band Of course that could happened if we were living an utopia but thank god we deal with the real world. This is an extreme example to show you how the Soft Lock-In process works.

Imagine creating that for your music project...
Yeah tons of success will come around so try to do it and let me know your thoughts (ahh check out these RadioHead songs and the Dj that remix rainbows. By the way support record industry I bought twice this record it is amazing (it is so good that someone stole it from me)
Cheers

IT'S ALIVE!!!!! IT'S HAPPENING LA REVOLUCION!!!!

2010-05-14T19:04:00.000-07:00

I know that I would take off from the topics that we will see today but this is a clear example of what will happen latter on in terms of entertainment industries.

Experience all through you server....

(WOW that's really something if you were working for traditional media or if you are still working on it, because now you would change the course of your ship to hit the sand of the next island named Google/tweeter/whatever come next)

Amazing interview about Conan O'Brien's path after he was kick out from NBC.

He had a contract with NBC and by movements on NBC's schedule he ended up out of the prime time for these type of shows.

Then he went off from air and he couldn't be able to take "traditional media" because of his legally prohibited clause on his contract, who says he is not able to appear in television, radio or doing performances on the internet (even internet).

The only thing he had to make for a living was touring as a comedy show. Then he sent only just one tweet and the show sold cross contry in a couple of hours. After the lawyers cancel his tweeter account.

The point is:

Time is changing faster than we think, the only way Conan survived was his audience, the audience were in charge of the entire marketing opperation, Conan and his team didn't put a single banner of billboard out on the streets to announce his tour. That my friends is loyalty and the new way people is approaching to their artists. Imagine what could happen with music...

I will leave you with the entire interview. I liked a lot because I'm a Conan fan

Cheers and put some comments see you next week

Defeat Beasts with bits bytes and beats

2010-05-11T09:40:00.000-07:00

I would love to talk about E-business to promote your music and with these idea in mind, put some examples I'll used with different musicians and their music.

First of all when it comes to talk about "E-business and E-commerce" we should considered:

E-commerce:

All electronically mediated transactions between an organization and any third party who deals with (that could be customers or suppliers). Kalakota and Whinston (1997)

In the case of music you should take care of:

The web: Putting your music through the internet and get rewards from it (could be money feedback or whatever makes valuable and countable to you)

Communication: What are you delivering to your final listener (of course music but what else will make you stan up from the millions of musicians that are surfing the internet)

Business process: Technology (here comes what type of computer science professional could help you to make your self look good) to put on your final consumer your art.

Service: As Daft Punk says Faster,better,stronger and I could ad QUALITY in all proceesses (recordings, carries or serves, hardware and software to deliver the best music you can to get the easiest way to get your feeds back)

According with these information I would love to see some feeds about their main 4 topics I talked this time.

Cheers and see you during the week or next week

New 2 tracks for the week

2010-01-21T07:30:00.000-08:00

Hello there I would love to share with you this two new tracks that I´ve been hearing.

Afrodita "Regresa Danesa"

I just love this song. Awesome Psy-POP-NaCo beats will give you a great buzz on your hears

Neon Indian "mi viejo"

I think is the next gib thing in the states in terms of indie rock

Happy 2010 new music

2010-01-11T06:53:00.000-08:00

I would like to say Happy 2010 and my apologies to all my followers because of the lack of content that I generated in the past 4 weeks. I´m glad to present to you a bunch of videos and artist that I`ve been following from the past 4 weeks. I hope you like it too.

Feel free to send any coments about them cheers.

http://www.youtube.com/watch?v=_MTAx5ttvAc

DJ RAFF "From South of the World"
This guys has a pretty good carreer in Hip Hop and I like this song so much. You can download his EP if you like for free. Pretty good deal with amazing urban beats.

C FUNK "chocolate"

C-Funk is a chilean multitalent guitar player with amazing reefs and funky rythms that will put you to dance rith away.

Pretty amazing song.

MV Bill "O BONDE NAO PARA"

Mv Bill is a rapper from Rio de Janeiro Brasil who lives in the famous city of god favela. I like this video where he change from age from time to time I hope you like it too.

Livia Cruz is a rapper from brazil too. In this video you can see her at the Campeonato OverMeeting SkateDownHill in Brasilia.

Javiera Mena Esquemas Juveniles

This is a Chilean song writer and singer with organic skills to write music. She start in the music field with a casio calculator SBL101 and in 1997 was involved with music intruments on the internet and make a video "Gallaxy 500" then she decided to use the TS 404 (virtual synthesizer) and you can see the result of all these experiments in this video.

Furland "Quiero ser un Color"

Furland it a group that I start to listen them 6 years ago. I found they deliver a new album last year and now I saw the first single of this new material. I glad to hear that their instrumentation is going better and I like it. I hope you like it too.

ENJAMBRE "MANIA CARDIACA"

This guys start their music in California winning a nomination on lo nuestro awards then they decided to move to Mexico city to promote their music in other spanish speaking countries. I like their sound and the concept they use on their videos.

Camel at Popeye's eating chicken and fries

2009-12-07T03:53:00.000-08:00

Clipse Ft Cam'ron "Popular demand"

Last 2 weeks I've been spending my time understanding the Hip Hop culture.

A good friend of my come to visit me and show me the XXL DEFJAM 25th anniversary article and a bunch of information about the gender.

All that I can say is: "This is a good track who talks about "Today's Hip Hop Culture" with the essence of the past as well.

I hope you like it too.

Flying lotus "Camel"

I love this guy. All the tunes I've hear so far are amazing.

The combination with great videos and stunning sound elements makes your soul and mind get together but at the same time far.

(of course if you don't believe in that, i could explain that as "what tha f..... is going on in your brain trying to defined the beat but feeling rhythm) Wow great video and great song too.

See you soon and don't forget to leave some comments.

Cheers

YOU TUBE's Kutimix and Carmen's guitar and voice too

2009-11-30T04:21:00.000-08:00

Hello guys. Another week with 2 tracks that I would love to share with you.

First I have this Dub mix from KUTIMAN. This is a guy who likes to mix videos streamed in youtube.

If you want to see more of his work go to http://thru-you.com/#/videos/2/

It is just amazing.

Track "This is what It Became"

Performers "You Tube users"

Mix "KUTIMAN"

The second track that I would like to talk was recorded at The Drake Hotel.

Her name is Carmen Elle and I like her song because remains me the spirit that

some of the 90's artist has back in the day

I hope you like it.

Track "Tunnels"

Artist "Carmen Elle"

Those are my tracks for this week I hope you like it.

Enjoy. Cheers

2009-11-23T05:57:00.001-08:00

Good Monday everyone. The two songs for the week will be all about Urban culture.

My first track comes from Royce da 5'9'' Detroit Hip Hop artist with an old career on the Hip hop field since TOMMY BOY records. He start to develop music for Grand Theft Auto III.

A good example of his solo work is this song call: "Shake this"

My second artist will be Bomba Estero. They are from Colombia and I hear the music on a BIG M bugger franchise commercial pretty good song

The name of this track is: "FUEGO"

Cheers and have a good week

Ciao

2009-11-18T05:05:00.001-08:00

Hello again.

Those are my music references for the week I hope you like it:

I first would like to talk about Erlend Oye; he is a creative music bio-machine. He has many good music projects you should look up.

One of those projects is "The whitest boy alive". They defined themselves as dance music with their own taste, for me, that taste is a biorganic dance music taste. I could described as meloncoly with sparks "control of happiness". See by your self.

The song "Golden Cage"

The second song I would like to share with you comes from Sébastien Tellier. He is from France and his two passions are Politics and Sex.

In his own words:

"Music is to create a good vide" http://www.youtube.com/watch?v=nAMyYItxbEM&feature=related

The song: "Broadway"

This song reminds me some kind of structures that The Beattles used on their songs. I hope you like it. Cheers and see you next week.

Feel free to leave a comment and show some songs that you should like too.

Ciao

2009-11-10T04:35:00.000-08:00

Hello there.

I want to apologies to all of you because I couldn't put the song that I was hearing this week and last week, but I'm glad to announce that today you will see 4 songs compiling the last two weeks.

Maria Rita

She has developed her own jazzy vocal style with samba. I like the way she does it

Cheers for that

Sergio Mendes

Brazilian music legend Sergio Mendes take me always to a Tropic rain forest with all the music that he composes. This is a good prove of it.

Amadou & Mariam et Manu Chao

My thrid song is from a couple: Amadou & Mariam with Manu Chao. The name of the song is "dance of laughs" pretty cool I think, don't you think the same?

Last but not least I have a the amazing Manu Chao singing with kids. Great songs and great audience.

Coconuts/programers/hardware never sound better together

2009-10-26T08:33:00.000-07:00

Hello Everyone this week I will share with you some of the most important tracks I had heard last week.

"Around the world" Daft Punk's most recognize song in hands of some of the most important latin american exposer (I think) "Señor Coconut"

"Señor Coconut" is a German guy how likes to play with Latin American elements and translate with this Latin American instruments covers from Michael Jackson to Kraftwerk or Sade's "Smooth operator"

In his own words or at least the words from the myspace page of him:

"If you are going to cover the pearls of international pop, you really have to contribute a powerful idea of your own"

http://www.myspace.com/senorcoconutuk

Here is "Around the world" by: Señor Coconut UHU!!!!!

http://www.youtube.com/watch?v=qgRAMsgJasM&feature=related

My other track is Listening tree by Timexile

The other guy I would like to talk is "Timexile" another amazing midi programer who works with all the elements around him to create music in real time with his personal "performance broad hardware" I would name it.

The hardware array controls various custom-made processors in the software of a really high quality software developers.

http://www.myspace.com/timexile

Quiet Impressive.

He is touring the US and Canada but I hope to see him one day see in Latin America.

Musik of this week

2009-10-19T09:00:00.000-07:00

Hello Everyone I'm starting this blog to show my personal music to the world.

Music has been my fuel since I was a child and I would like to share this with other people interested on it.

This week I would like to show you a couple of guys that I found surfing through the Internet that captured the essence of what I said "MIXING MIXES" people how creates music with music.

I like those guys.

Major Lazzer

http://www.youtube.com/watch?v=9RUHxWMiOJw

Girl Talk

http://www.youtube.com/watch?v=WK3O_qZVqXk

Feel free to send comments.

Have a great week